NOW WELCOMING NEW MEMBERS · ATLANTA, GA
Direct Primary Care for Women in Metro Atlanta
You Deserve a Doctor Who Has Time for You
You spend your days showing up for everyone else.
WON Direct Primary Care offers thoughtful, membership-based care for women with full lives who want more time, access, and a doctor who truly listens.
Dr. Ashleigh Igbokwe, MD | Board-Certified Family Medicine Physician | Board- Certified Obesity Medicine Specialist | 15+ Years of Primary Care Experience
More time
Longer visits that leave room to listen, explain, and understand the full picture.
More access.
Direct communication with your doctor when questions or concerns come up.
More thoughtful care.
Care that considers your health in the context of your real life.
THE DOCTOR BEHIND THE PRACTICE
I'm Dr. Ashleigh Igbokwe, a double board-certified family medicine physician and obesity medicine specialist with more than 15 years of primary care experience.
I am also a wife and mother of three, including children with special needs. I know firsthand what it means to carry a full life while trying to keep your own health from falling through the cracks.
Over the years, I've seen too many capable, devoted women receive rushed, fragmented care in a system not designed for their actual lives.
"WON Direct Primary Care is my
answer to that. A practice where your
physician has the time to truly know
you and is accessible in ways most
patients have never experienced
from a primary care doctor."
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WHY THIS PRACTICE EXISTS
Healthcare Shouldn't Feel This Hard
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Most women today are managing their health in a system that moves too quickly to really listen, while also managing careers, families, and everyone else who depends on them.
Appointments weeks away
When something changes in your health, you shouldn't wait a month to talk to your doctor.
Visits that feel rushed
Twelve minutes is not enough time to understand a full picture, or to feel genuinely heard.
No real access between visits
Questions don't wait for scheduled appointments. Reaching your doctor shouldn't feel nearly impossible.
“You are not asking for too much. You deserve a doctor who listens carefully, takes your concerns seriously, and has time to truly know you. That is the kind of care this practice was built to provide.”
WHO THIS PRACTICE IS FOR
Built for Women Who Are Already
Carrying a Lot
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WON Direct Primary Care was designed for women who give a great deal of themselves to the people around them, and who deserve that same quality of care in return.
Mothers managing complex family schedules, especially those raising children with special needs or medical complexities
Professionals who are done settling for rushed, impersonal care
Women in their 30s, 40s, and 50s navigating changes in energy, hormones, or mood
Caregivers supporting aging parents while raising children
COMMON CONCERNS WE ADDRESS
Whatever You've Been Putting Off
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WON Direct Primary Care provides comprehensive primary care for adult women. If any of these sound familiar, this practice was built for you.
Weight & metabolic health
Individualized care for weight concerns, metabolic health, and sustainable lifestyle changes.
Perimenopause & menopause
Care for hormonal changes, sleep concerns, mood shifts, and more.
Thyroid concerns
Evaluation and management of thyroid conditions and related symptoms.
Fatigue & low energy
Feeling exhausted, burned out, or unlike yourself.
Anxiety, stress, & overwhelm
Support for the mental and physical effects of chronic stress.
ADHD & executive functioning concerns
Evaluation and management of ADHD and executive function challenges.
Preventive care & long-term wellness
Proactive care focused on keeping you healthy, not just treating illness.
High Blood Pressure, Diabetes & Cholesterol
Thoughtful chronic disease management with time to understand the full picture.
Feeling "off" without clear answers
When something does not feel right, even if your labs or past evaluations looked “normal.”
A DIFFERENT KIND OF PRACTICE
How Direct Primary Care Actually Works
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Direct primary care is a membership model built around time, access, and relationships.
No insurance billing. No rushed visits. No feeling like just another number on the schedule.
Instead, members have direct access to their doctor and the time needed for more thoughtful, personalized care.
Unhurried appointments
Your visits are unhurried. There is time to hear your full story, understand your history, and actually talk through what matters to you.
Direct access to your physician
Message or call the practice directly and hear back the same day. No black hole, no three-day wait for a portal response.
A doctor who truly knows you
Because the panel is intentionally small, your doctor has the time to understand your health in the context of your full life, not just isolated symptoms.
DIRECT CARE, BY DESIGN
Why WON Does Not Bill Insurance
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Your health insurance still matters. WON is designed to provide something different: a more personal, accessible relationship with your primary care physician.
WON Direct Primary Care does not bill insurance for your membership or the primary care services included in it. Instead, the membership model allows me to care for a much smaller number of patients and design your care around what you actually need, rather than how many visits I can fit into a day or what can be billed during an appointment.
The result is more time to listen, easier access when questions or concerns arise, thoughtful follow-through, and a physician who has the capacity to know you and your health over time.
Your health insurance remains important for care outside WON, including hospitalizations, emergency care, specialty care, imaging, and other services that are not included in your membership.
Your insurance helps cover care outside the practice. Your WON membership gives you the time, access, and ongoing physician relationship that make primary care feel like care again.
COMPREHENSIVE PRIMARY CARE. ONE MEMBERSHIP.
The WON Membership
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At WON Direct Primary Care, your membership gives you access to comprehensive, personalized primary care that addresses your health as a whole. Your care begins with the WON Vitality Assessment, an in-depth assessment that typically takes 60 to 90 minutes, with additional time when needed. We'll take the time to understand your health history, current concerns, lifestyle, preventive care needs, and personal health goals. Together, we'll develop a care plan based on your individual needs and priorities, with ongoing support and direct access to your physician to help you achieve and maintain your best health.
WON Direct Primary Care
$200
/ month
$200 one-time enrollment fee
What's included in your membership:
Comprehensive WON Vitality Assessment and personalized care planning
Preventive care, annual wellness visits, and health screenings
Care for acute illnesses and chronic health conditions
Medical weight management and metabolic health care
Women's health, including perimenopause and menopause care
Primary-care-level mental health care
In-person and virtual visits, as clinically appropriate
Direct communication with your physician through secure messaging and phone
Care coordination, referrals, and review of lab and imaging results
The WON Difference
Unhurried visits with time to discuss your concerns
Direct access to your physician between appointments
Ongoing, personalized care focused on your health and priorities
Membership fees cover the primary care services provided by WON Direct Primary Care. Prescription medications, outside laboratory testing, imaging, specialist care, and other third-party services are not included and are the member's responsibility.
A few important things to know
• WON Direct Primary Care is a membership-based medical practice and is not health insurance.
• I encourage members to maintain health insurance for hospitalizations, emergency care, specialty care, and other services provided outside the practice.
• At this time, individuals enrolled in Medicare, Medicaid, TRICARE, or CHAMPVA are not eligible for WON Direct Primary Care membership. This policy helps ensure compliance with applicable federal and state program requirements while maintaining WON’s private-pay membership model.
NOW WELCOMING FOUNDING MEMBERS
Ready to See if WON is Right for You?
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If you’re looking for a more personal, thoughtful approach to primary care, I invite you to schedule a complimentary 15-minute WON Discovery Call. We’ll talk about what you’re looking for in a primary care relationship, answer your questions, and help you determine whether WON is the right fit for you.
Founding Member status is reserved for the first 50 members of WON Direct Primary Care, recognizing those who choose to be part of the practice from the very beginning. Founding Members will receive early invitations to select new programs and member experiences as WON grows.
Not ready to schedule just yet?
WON Direct Primary Care
Serving adults across Metro Atlanta
3610 Piedmont Rd NE Suite 200
Atlanta, Georgia 30305 (Buckhead)
Phone: 770.758.3230
Email: [email protected]
Stay Connected with WON
Follow along for thoughtful health guidance, practice updates, and a closer look at WON Direct Primary Care.
WON Direct Primary Care is a membership-based direct primary care practice. Membership fees do not cover specialty care, hospitalizations, laboratory services,
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