WON Direct Primary Care logo - Direct Primary Care for Women in Atlanta, Georgia

FOUNDING MEMBERSHIP NOW OPEN · ATLANTA, GA

Direct Primary Care for Women in Metro Atlanta

You Deserve a Doctor Who Has Time for You

You spend your days showing up for everyone else.

WON Direct Primary Care offers thoughtful, membership-based care for women with full lives who want more time, access, and a doctor who truly listens.

Dr. Ashleigh Igbokwe-Hamilton, MD — founder of WON Direct Primary Care, board-certified family medicine and obesity medicine physician in Atlanta, Georgia

Dr. Ashleigh Igbokwe, MD | Board-Certified Family Medicine Physician | Board- Certified Obesity Medicine Specialist | 15+ Years of Primary Care Experience

More time

Longer visits that leave room to listen, explain, and understand the full picture.

More access.

Direct communication with your doctor when questions or concerns come up.

More thoughtful care.

Care that considers your health in the context of your real life.

THE DOCTOR BEHIND THE PRACTICE

Dr. Ashleigh Igbokwe-Hamilton, MD — the physician behind WON Direct Primary Care, a relationship-based direct primary care practice for women in Metro Atlanta, Georgia

I'm Dr. Ashleigh Igbokwe, a double board-certified family medicine physician and obesity medicine specialist with more than 15 years of primary care experience.

I am also a wife and mother of three, including children with special needs. I know firsthand what it means to carry a full life while trying to keep your own health from falling through the cracks.

Over the years, I've seen too many capable, devoted women receive rushed, fragmented care in a system not designed for their actual lives.

"WON Direct Primary Care is my

answer to that. A practice where your

physician has the time to truly know

you and is accessible in ways most

patients have never experienced

from a primary care doctor."

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WHY THIS PRACTICE EXISTS

Healthcare Shouldn't Feel This Hard

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Most women today are managing their health in a system that moves too quickly to really listen, while also managing careers, families, and everyone else who depends on them.

Appointments weeks away


When something changes in your health, you shouldn't wait a month to talk to your doctor.

Visits that feel rushed


Twelve minutes is not enough time to understand a full picture, or to feel genuinely heard.

No real access between visits


Questions don't wait for scheduled appointments. Reaching your doctor shouldn't feel nearly impossible.

“You are not asking for too much. You deserve a doctor who listens carefully, takes your concerns seriously, and has time to truly know you. That is the kind of care this practice was built to provide.”

WHO THIS PRACTICE IS FOR

Built for Women Who Are Already

Carrying a Lot

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WON Direct Primary Care was designed for women who give a great deal of themselves to the people around them, and who deserve that same quality of care in return.

  • Mothers managing complex family schedules, especially those raising children with special needs or medical complexities

  • Professionals who are done settling for rushed, impersonal care

  • Women in their 30s, 40s, and 50s navigating changes in energy, hormones, or mood

  • Caregivers supporting aging parents while raising children

Four women who represent the heart of WON Direct Primary Care: a busy mom working at her laptop while holding her baby; a mother sharing a tender moment with her young child with Down Syndrome; a midlife woman in a quiet, still moment holding a warm cup; and a woman surrounded by her daughter and her own mother in their kitchen — the full, demanding, beautiful lives our patients are living.

COMMON CONCERNS WE ADDRESS

Whatever You've Been Putting Off

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WON Direct Primary Care provides comprehensive primary care for adult women. If any of these sound familiar, this practice was built for you.

Weight & metabolic health

Thoughtful support for long-term metabolic health and sustainable change.

Perimenopause & menopause

Care for hormonal changes, sleep concerns, mood shifts, and more.

Thyroid concerns

Evaluation and management of thyroid conditions and related symptoms.

Fatigue & low energy

Feeling exhausted, burned out, or unlike yourself.

Anxiety, stress, & overwhelm

Support for the mental and physical effects of chronic stress.

ADHD & executive functioning concerns

Evaluation and management of ADHD and executive function challenges.

Preventive care & long-term wellness

Proactive care focused on keeping you healthy, not just treating illness.

High Blood Pressure, Diabetes & Cholesterol

Thoughtful chronic disease management with time to understand the full picture.

Feeling "off" without clear answers

When something does not feel right, even if your labs or past evaluations looked “normal.”

A DIFFERENT KIND OF PRACTICE

How Direct Primary Care Actually Works

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Direct primary care is a membership model built around time, access, and relationships.


No insurance billing. No rushed visits. No feeling like just another number on the schedule.


Instead, members have direct access to their doctor and the time needed for more thoughtful, personalized care.

Unhurried appointments

Your visits are unhurried. There is time to hear your full story, understand your history, and actually talk through what matters to you.

Direct access to your physician

Message or call the practice directly and hear back the same day. No black hole, no three-day wait for a portal response.

A doctor who truly knows you

Because the panel is intentionally small, your doctor has the time to understand your health in the context of your full life, not just isolated symptoms.

FOUNDING MEMBERSHIP · ENROLLMENT NOW OPEN

Request Your Invitation

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WON Direct Primary Care is now accepting founding members. Founding membership is an opportunity to join the practice during its initial enrollment period and receive exclusive benefits reserved for early members.

The practice will continue accepting members after founding enrollment closes, but founding member benefits will no longer be available. Spots are intentionally limited.

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COMMUNICATION PREFERENCES

WON Direct Primary Care

Atlanta, Georgia · Serving adults across Metro Atlanta

Phone: 770.758.3230

Email: [email protected]

WON Direct Primary Care is a membership-based direct primary care practice. Membership fees do not cover specialty care, hospitalizations, laboratory services,

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